According to Non Profit Source, in the US, 30% of annual giving happens in December, and 10% of annual giving happens in the last 3 days of the year.
These are amazing stats, and so I’ve put together some ideas to help UK charities push their Christmas giving to these starry, starry heights.
Christmas gives charities lots to work with. Its a chance to be creative, get celebrities and ambassadors involved, have charity games, events, Christmas cards and sing songs.
I’m feeling Christmassy already!
Kick off the season with GivingTuesday on 28th November. A clever campaign would be great, but at the very least involve your ambassadors, corporate partners and get them tweeting so your charity gets some of the (every increasing) cash generated on this day.
Xmas Raffle – Start it now, and inspire your players with a great prize they’d love to receive in time for Christmas. Ask Zaffo about setting up an online raffle for free.
Mufty Days – Its an old chestnut, but look how Save the Children have made it their own with their Christmas Jumper Day, which seems to get bigger each year. Think about how to take in the money to make it easier and maximise the income. Ask Thyngs about how they can enable mobile payments for your posters.
Xmas themed event – Family games, or pub quiz, charge an entry fee and get your volunteers or corporate partners out enjoying a Christmas drink and raking in the cash. If the pub will match the entry fees raised, they can pledge this (below)
Pledge for Christmas – Ask your Corporate Partners what they can do for Christmas. They can pledge their profit / day’s salary / % revenue on the last week in December. Use Work For Good to make it super easy for businesses to give to you (And stick to their public promises!)
Come January, when payday feels a long way away for your generous supporters, don’t forget to let everyone know the impact of their contributions to your charity. It will cheer and warm their day, and they’ll do the same again next year.
If you you’d like to know more about any of the platforms referred to above, drop me a line at firstname.lastname@example.org.
I'm busy working on my blog posts. Watch this space!