It is all about the value exchange. The first time I became personally aware of the value exchange, was Friends of the Earth’s bee campaign. Poster on a train said ‘Text £3 and receive a pack of seeds for flowers the bees love’. I was getting something in return for my £3 and helping the cause directly. This was followed by a call to get me onto a DD, which I didn’t mind as they were polite and professional.
I’d pick three reasons why prizes, raffles and lotteries are good for fundraising purposes:
Raffles have been around since day dot The first time we did a tombola or raffle was probably at school or in your church hall. Everyone knows how it works, but ticket selling needs to be modern and convenient. Contactless cards, SMS and all other convenient ways of buying tickets can sit next to the ticket stub approach.
Odds are quite good You know with a local raffle there will be a guaranteed winner who is also a supporter / in your area or community. The good chance of winning makes the ‘money can’t buy’ prize more inspiring.
Local communities Knowing that money you put in will go towards helping your local area is a significant driver to get people signing up to one-off or regular prize-led programmes. If you ask for a donation towards hospital equipment, people are connected to the cause and you’ll have some success. Add a prize element and those ticket sales get easier.
In summary there is something comfortable, genuine and fun about entering a raffle. Supporters like the value exchange, it involves them more deeply, and gives that little nudge over the line to action. Although it is the prize that brings people onto raffle and lottery websites, it is the cause that leads them to buy more tickets.
This is why Zaffo have as standard, “Money Buys” with 3 mission asks at the point of purchasing raffle tickets, meaning that on average people buy 13 x £1 tickets each time.
To know more about Zaffo raffles and lotteries, drop me a line at firstname.lastname@example.org.
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