She summarised a list of charities who are using the election to release Manifestos themselves and campaigns to call upon MPs for their causes.
It made me think of the last election, when a few weeks before I met with a fundraiser at Christian Aid whose biggest fundraising week of the year (Christian Aid week) fell on the same week as the General Election meaning they wouldn’t get the press coverage they needed.
I was working with a company that could add technology to a TV advert to trigger a donation ask into the viewer’s mobile phone. It really was revolutionary, but how could Christian Aid benefit this year?
A wiley fundraiser (Colin Kemp) saw the potential in our technology to raise money for charity once we had wide-spread consumer adoption. He could also see that the buzz around using this technology on TV for the first time could give them attention in alternative press where business and tech news is reported.
Christian Aid were to incorporate it into their TV advert – they moved at break neck speed to make it happen - so it would get attention from the press. And it did!
The PR value of adding a fundraising technology that was cutting edge raised the charity £20k, which wasn’t bad as there was little consumer adoption. (We supported the campaign with digital marketing for education, and an incentive to give with matching each donation).
More importantly, the news let a new audience know it was Christian Aid week – and to look out for the envelopes that would be posted through their door.
Let me know if you see any more inspired campaigns this week.
I'm busy working on my blog posts. Watch this space!